Rural communities are aging more rapidly than are other areas, in Wisconsin and across the country. Nearly everyone wants to stay in their community as they age. Increasingly, rural leaders are asking how they can help older residents to thrive. Some are pioneering age-friendly approaches that other communities can learn from.In Wisconsin, three coalitions—in Iowa County, Langlade County, and the city of Waupun—are working with the Center for Aging Research and Education (CARE) at the University of Wisconsin–Madison School of Nursing to support rural aging-in-place.