Cargill said it will launch an initiative this month in Canada to test new technologies for tracking cattle with the goal of developing a verified sustainability standard to give consumers more information about the beef they eat. Called the Cargill Canadian Beef Sustainability Acceleration pilot, the effort should move the company’s customers -- by the end of 2018 -- a step closer to providing consumers with beef from operations that have been audited from ‘birth to burger’ using an industry developed sustainability standard, Cargill said.