Consumer opinions not swayed by JAMA egg study

To better understand consumer awareness and the impact of news, such as the recently reported-on Journal of the American Medical Association study about the potential health impact of consuming eggs, the American Egg Board conducted an omnibus survey. The JAMA study was released on March 15. As part of the study, researchers examined the relationship between the consumption of eggs and heart disease.  The study concluded that increased egg consumption is directly related to heart disease and death. “The researchers found that eating just three to four eggs per week was tied to a 6 percent higher risk of heart disease, and an 8 percent risk of dying from any cause.” As part of the study, researchers examined the relationship between the consumption of eggs and heart disease.  The study concluded that increased egg consumption is directly related to heart disease and death.“The researchers found that eating just three to four eggs per week was tied to a 6 percent higher risk of heart disease, and an 8 percent risk of dying from any cause.” “Overall, the news Americans have seen about eggs in the media has not had a negative impact on their perception of eggs, with 56 percent saying it had no impact, 27 percent saying it had a positive impact and 17 percent saying it had a negative impact,” the AEB said. The 17 percent that were negatively impacted by the news were not considered to be regular egg eaters.