Do happier cows make for happier consumers?

Today’s consumers and especially many young consumers have a desire to know more about the products they buy, including food products. Driven by an increased awareness of and empathy toward the care of production animals, products aimed at enhancing the quality of food and/or improving the quality of life on farm animals are becoming more common. This is evident in the increased prevalence of marketing of organic, non-GMO foods, cage-free eggs, free-range chicken and the reduction of use of hormones in dairy production.