No one enjoys being called a murderer or likes being shown images of goats being beaten to produce milk, but PETA has never had a problem with those approaches in delineating their message, and has a reputation for such shocking campaign tactics. Hell, who can forget the "Don't swallow, ditch dairy," campaign where they depicted a woman with a face full of, um, bodily fluid.These guerilla tactics are very much done consciously, and it is something PETA feels is necessary to bring attention to their animal-friendly mission.PETA Media Director Ben Williamson joined The Katchup podcast, Thursday, and explained these "shock tactics," and why they are done.
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