It’s been debunked on this blog many times before, but no matter how many times the media tells us that a plant-based diet is the more sustainable option, the reality is we would have to eat broccoli and peanut butter in bulk to ever equal the amount of nutrition we can derive from a single 3 ounce serving of beef. Yet, so many have based their entire careers saying the complete opposite, and the truth continues to be swept under the rug. It’s now trendy and fashionable to go meatless, despite the repercussions on our health and the environment.And even more troubling than the mainstream media publishing sensational and defamatory headlines about our industry, and even more challenging than the activist groups determined to put us out of business, there’s a new group coming after livestock producers — they’re rich, they’re famous, and they’ve got an agenda — to eliminate meat, dairy and eggs from the dinner table.