This consumer protection principle will soon be tested across a much wider range of products. Following a law passed by Congress in 2016, the federal Agricultural Marketing Service is devising guidelines for mandatory labeling of food products developed using some specific crop breeding methods. These include improving crops using methods to give them specific characteristics directly, such as the ability to ward off insects without pesticide applications or to require less fertilizer or water, rather than requiring years of development. Even though crops bred using these methods have been grown widely for over 20 years without any harm to consumers, these “Genetically Modified Organism” (GMO) labels or symbols will soon be required on foods in the U.S. in the interest of the consumers’ right to know what is in their foods. Once the labeling law is implemented, all foods that do contain GMO ingredients will be labeled and lists of GMO crops will be maintained and updated by the USDA. Thus, there will no longer be any rationale for the misleading “verification” provided by the Non-GMO Project. Instead, consumers will be able to look for the symbol that will signal to them that crop breeders have used safe and tested methods to make our crops more healthy and productive and more resilient to changing pest and weather patterns. It soon will be time for the FDA to enforce its own rules and crack down on the Non-GMO Project and similar labels that profit from playing on unfounded fears to mislead consumers.