Pet food data: US spending up, pet owners turn to vets

U.S. baby boomers increased their spending on pet food nearly 32 percent in 2017, after their spending fell the year before; and perhaps even more positive for the future of the pet food market, Generation X pet owners’ spending climbed 12.4 percent last year, and millennials’ rose 5.2 percent. In addition to these numbers, a disparate set of data on veterinarian-pet owner conversations about pet food and nutrition provide a snapshot of the market’s status and future heading into 2019.