China is buying U.S. rice for the first time. The "South China Morning Post" reported Chinese customs officials cleared American rice for import on Thursday. It's not clear how much China will buy, but the U.S. rice industry calls China the 800 pound gorilla for the industry, and a market barrier it's been trying to break for decades. Johnny Sullivan of Producers Rice Mill, Inc. says "China is a monster of a market. The facts are based on the consumption rate of rice in China, the short story is China could chew through the entire U.S. crop in 14 days, so it's unreal."