A recent report raising questions about the quality and safety of organic foods is unlikely to change the buying habits of consumers of such products, according to research from NPD Group. The market information company found that organic food lovers strongly believe in their nutritional knowledge and healthy lifestyle and are therefore unlikely to switch to all-natural or commercially grown foods even when concerns about pesticide levels, for example, are raised in the media. NPD cited a recently released report from the Environmental Working Group (EWG) that found pesticide levels in organically grown foods are equal to those of conventionally grown foods.
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