Survey shows plant-based food label confusion

 In a marketplace increasingly crowded by plant-based imitation dairy products, the results of a new survey show that customers are confused about whether those products are indeed dairy foods and whether they carry the same nutritional value.  The research evaluated three plant-based foods that mimic dairy cheese to understand if the packaging and descriptions are confusing. The survey, conducted by Ravel, was commissioned by Wisconsin Cheese Makers Association (WCMA), Dairy Farmers of Wisconsin and Edge Dairy Farmer Cooperative, based in Wisconsin. The findings were included in comments that WMCA and Edge submitted to the U.S. Food and Drug Administration, which is collecting public input as the agency considers changes to its enforcement of non-dairy labeling rules.