Why antibiotics still work for Sanderson and the importance of story

While many major poultry companies are moving away from antibiotics use in their chickens, Sanderson Farms has taken a stand on continuing their use, and that strategy is working well. Sanderson Farms President Lampkin Butts told attendees at the Chicken Marketing Summit here the company continues to expand production, including a new plant now under construction that will open next year. The reason for Sanderson’s success, he notes, is that most consumers are focused on taste, food safety and price. Also, the company can find no research that ties the type of antibiotics use the company practices (prevention and treatment, not for growth promotion) to antibiotics resistance in humans.